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The Dreaded F Word

by Fatemah Hamidi |

FRAGRANCE! There’s no denying that fragranced products can make us and our homes smell delightful, but what’s really behind that ingredient?

The word “fragrance” or “parfum” on any label can actually contain hundreds of unlisted ingredients because its contents are considered a trade secret. Companies are not required to disclose what “fragrance” is on the ingredient labels, so consumers don’t always know what they’re putting on their bodies. What about phthalate-free fragrances you ask? Although considered safer they are still not from natural sources and are synthetically created.

With MIFA’s products, we’ve created scents using only 100% pure essential oils. It’s something so different—physically, spiritually, energetically—than what you get with a synthetic fragrance. It’s not just the toxic ingredients that synthetics are composed of; it’s that they lack the true essence of the plants they’re imitating. That’s why we love using essential oils and believe in the innate power of aromatherapy.

We have a new product drop in a few weeks and it’s typically always made with synthetic fragrances but we’ve recreated it with essential oils so you can enjoy the benefits of aromatherapy while you cozy up at home this fall. Stay tuned, it’s going to be warm, woodsy, and rich. You’ll definitely want this to be a part of your evening ritual.