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beauty begins within

MIFA is a 100% natural body care brand based in Vancouver, British Columbia carrying a unique line of aromatherapeutic and affordable luxury products for the bath, body, and home. The brand is rewriting the rules of natural beauty by using only traditional botanicals, modern plant extracts, and skin-loving essential oils and without the use of any synthetic ingredients, fragrances, fillers, or toxins.

In late 2017, Michelle Lui and Fatemah Hamidi left their corporate jobs to start MIFA. The idea was conceived in Fatemah’s kitchen, hand-making and packaging each product. That has now expanded to working with botanically sensitive chemists who understand the synergy and effectiveness of producing high-performing and effective products. They design, develop and manufacture in British Columbia, Canada in a Health Canada approved facility.

MIFA is available in over 50 retailers across Canada and continues to inspire a loyal following.

MIFA’s multi-use formulations are a sensory experience, connecting you with your body, and include zero synthetic ingredients to nurture and nourish your body from head to toe.

Inspired by the timeless nature of the human body, MIFA’s conscious creations are food for the skin and soul. Committed to promoting self-care from the inside out, MIFA’s plant-rich bath and body offerings are created to restore, refresh and reset our experience by encouraging daily connection to self, deep breathing and relaxation. MIFA reminds us that as we crave nature, we crave ourselves - because we are nature. 

"If you truly love Nature, you will find beauty everywhere." -- Vincent Van Gogh

As humans, we are beings - and we are nature. Our skin - the human body’s largest organ - exists in the natural world just as a plant or a flower, and deserves to be nourished the same way: with adequate hydration, love and care. MIFA formulates with what skin loves: botanical oils and emollient-rich tropical plant butters for deep moisturization, combined with highly concentrated essential oils for aromatherapeutic affects both internally and externally.