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beauty begins within

MIFA and Co. founded in late 2017, is based in Vancouver, BC. MIFA is an affordable luxury brand that creates high performance, 100% natural body care consciously created from traditional botanicals and modern plant extracts. All products are designed, developed and manufactured in British Columbia, Canada.

MIFA’s multi-use formulations are a sensory experience, connecting you with your body, and include zero synthetic ingredients to nurture and nourish your body from head to toe.

Inspired by the timeless nature of the human body, MIFA’s conscious creations are food for the skin and soul. Committed to promoting self-care from the inside out, MIFA’s plant-rich bath and body offerings are created to restore, refresh and reset our experience by encouraging daily connection to self, deep breathing and relaxation. MIFA reminds us that as we crave nature, we crave ourselves - because we are nature. 

"If you truly love Nature, you will find beauty everywhere." -- Vincent Van Gogh

As humans, we are beings - and we are nature. Our skin - the human body’s largest organ - exists in the natural world just as a plant or a flower, and deserves to be nourished the same way: with adequate hydration, love and care. MIFA formulates with what skin loves: botanical oils and emollient-rich tropical plant butters for deep moisturization, combined with highly concentrated essential oils for aromatherapeutic affects both internally and externally.

Each individual ingredient is chosen by MIFA with purpose, both for its unique adaptive attributes and the combined effect of the formulations. Rather than replacing harmful synthetic ingredients and fillers, MIFA chooses to utilize the expertise of botanically sensitive chemists who understand the synergy and effectiveness of producing in a formal setting with intentional botanical ingredients;  the results are efficacious, luxurious products that work in tandem with each unique body.