Meet the Founders
As best friends and mamas, we know how challenging it can be to maintain balance which is why self-care is so important to us. It can simply mean ten minutes of deep breathing and meditation, taking a hot shower, or using products that make you feel good inside and out.

While fostering our relationship over green juices and french fries, we recognized that our shared passion for affordable luxury and clean beauty could offer more than a personal escape.

The more research we did the more we realized that we couldn’t find products that were truly 100% natural, effective, without any synthetic ingredients, or added fragrances. We believe that what you put on your skin is as important as how you feel in your skin, and often those two things are mutually exclusive, contributing to one another.

Wanting to become part of the natural beauty conversation as more than just consumers, we both left our corporate careers to create our own conscious collection of clean beauty. The brand is designed to offer a truly natural self-care experience that not only nourishes your skin, but also offers aromatherapeutic benefits that encourage self-care.

We love creating products that consistently deliver a healing, restorative experience to each of our customers. To us, this is true modern luxury.

With love and gratitude,
Michelle & Fatemah
xo

PS Did you know that the brand name came from our names? Michelle (MI) and Fatemah (FA) = MIFA.