Friends and fellow mompreneurs from Vancouver, Michelle Lui and Fatemah Hamidi know how challenging it can be to maintain balance. In late 2017 while fostering their relationship over green juices and french fries, they recognized that their shared passion for affordable luxury and clean living could offer more than a personal escape. Wanting to become part of the natural beauty conversation as more than consumers, the two left their corporate careers to create their own conscious collection of clean beauty, designed to offer a truly natural self-care experience. The result is MIFA, high-performance products formulated with integrity and intention.
PS Did you know that brand name came from our names? Michelle (MI) and Fatemah (FA) = MIFA.